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Paid Media Manager

Company: VirtualVocations
Location: Fairfax
Posted on: November 7, 2024

Job Description:

A company is looking for a Paid Media Manager to establish and grow a B2B inbound marketing engine.



Key Responsibilities

Develop, execute, and optimize pipeline-generating campaigns across paid search and display advertising
Measure and report on the performance of digital marketing campaigns and adapt tactics to maximize pipeline and revenue
Collaborate with internal teams to create and optimize paid landing pages and maintain a prioritized experimentation backlog


Required Qualifications

6+ years of experience in digital marketing, preferably in B2B or enterprise software
Advanced knowledge of paid search platforms such as Google Ads and Microsoft Advertising
Experience with reporting and analytics tools like Google Analytics and Hotjar
Proven track record of exceeding marketing objectives and goals
Experience with Salesforce and Marketo is a strong plus

Keywords: VirtualVocations, Catonsville , Paid Media Manager, Advertising , Fairfax, Maryland

Click here to apply!

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